Networking in person is one of the best things you can do for your business, especially if the networking is focused and strategic. Sure, those random breakfast and lunch meetings can start to feel redundant but if you pick a few groups where you really resonate with the people, you’d be surprised at what they can do for your business.
The biggest mistake I see most people make when networking, is that they try to either “sell” something right on the spot and just spray people with a sales pitch (don’t do this) or try to create a connection with as many people there as possible. This is also not a good idea.
Networking events work well when you focus on having rich conversations with two or three people and then make a plan to follow up from there. Whenever possible, make a point to find networking events that are very specific, even if it means a much smaller crowd will be there. Since people buy from people they know, like and trust, hanging out with people who have similar interests and hobbies automatically increases those odds and help give you clarity on who you’re trying to serve and that will give you confidence around your whole business.
As the world continues to connect more and more virtually, networking in person can seem like a novelty. However, interacting in person goes a long way to cementing any relationship.
Interested in networking in a fun, intimate and tres chic environment? Check out my “La Petite Retreat and Soiree” happening this month! Click here for more info.